Private equity websites, built to be found.
We design websites for UK private equity and investment firms that want founders, advisers and investors to find them, understand the strategy in one visit, and get in touch. Every site is built from day one to be found on Google and named by AI assistants like ChatGPT.
What should a private equity firm's website do?
A private equity website should tell a business owner, in under a minute, whether their company fits your criteria, what happens to it after you invest, and who they would be dealing with. It should then give them a confidential way to get in touch. Advisers and investors check the same page for the same reasons.
Who reads it
Four readers, one websitePrivate equity and investment firm websites are usually written for one reader, the investor, and leave the others guessing. The founder deciding whether to take your call is usually the one who matters most to your deal flow.
| Reader | What they check | What the site needs |
|---|---|---|
| Business owners and founders | Does my company fit? What happens to my team and my name? Who will I deal with? | Plain criteria, a page on life after investment, named partners, a confidential enquiry route |
| Corporate finance advisers and brokers | Size range, sectors, deal types, how fast you decide | A criteria page they can send to a client, and a direct contact for deal submissions |
| Investors and LPs | Strategy, team, track record, alignment | A clear thesis, partner profiles, portfolio and exits, a link to the investor portal |
| Management teams and hires | How you work with the businesses you back | Portfolio stories told by the people who run those companies |
What founders check
Before they take your callWhether their business fits
Deal type, size range and sectors, on one page, in plain words. An owner should know within a minute whether it is worth replying to you.
What happens after you invest
Who stays, who decides, what changes and what does not. For most owners this matters as much as the price, and few firms answer it.
Who they will be dealing with
Named partners with real profiles and a clear specialism. Founders sell to people, and a page with a face on it does more than a skyline photo.
Proof from people like them
Portfolio companies, exits and a few words from the owners you have backed. Owners trust other owners more than they trust a fund.
What the best private equity websites have in common
Private equity website examplesLook through the private equity and investment firm websites that founders and advisers rate, such as BGF, LDC, Inflexion and Livingbridge, and the same six things come up. None of them is about how the site looks.
- 01
Criteria on one page.
Deal type, size range, sectors and region, in a list an adviser can screenshot and send to a client.
Real exampleBGF lists its growth criteria as plain bullets: headquartered in the UK or Ireland, profits typically £1m+, seeking £3m to £30m. - 02
Life after investment, explained.
Who stays, who decides and what changes, written for an owner rather than an investor.
Real exampleBGF says it is a minority investor, always, with no fixed exit deadlines. Inflexion tells owners they remain in the driver's seat. - 03
Named people, not skylines.
Partner profiles with a photo, a background and a clear specialism, and a direct way to reach each one.
Real exampleLivingbridge names every member of its team, each with their own profile page. - 04
Portfolio stories in the owners' words.
What the business was, what changed and what the founder thinks of it now, not just a grid of logos.
Real exampleLDC runs filmed partnership stories in which portfolio CEOs explain why they chose LDC and what changed. - 05
Separate ways in.
One route for founders, one for advisers submitting deals, one link for existing investors. Nobody has to work out which form is theirs.
Real exampleInflexion keeps an investor login apart from its contact page, and gives buyout, partnership capital and enterprise deals a page each. Livingbridge does the same with its investor portal. - 06
Regulatory statements that are easy to find.
Accurate FCA wording and any required disclosures in the footer and on their own page, not hidden in a PDF.
Real exampleBGF and LDC both state on their homepage that they are authorised and regulated by the Financial Conduct Authority, with the firm number.
Examples checked on 9 October 2026. Client Junkie did not build these websites and has no connection with these firms.
What we build
Found, trusted, contacted- 01
Pages that match how owners search
A page for each deal type and sector you invest in, such as management buyouts, succession or growth capital. Each one answers the owner's question in the first paragraph, so Google can rank it and AI assistants can quote it.
- 02
Regulatory wording designed in
Your FCA status statement, a link to your entry on the FCA Register, and any MIFIDPRU 8 or Stewardship Code disclosures your firm publishes. They sit where people expect them and read as trust signals, not small print.
- 03
A confidential route to an enquiry
A short, discreet form for owners and a separate deal submission route for advisers. Enquiries arrive tagged by type, so the right partner picks them up the same day.
- 04
Built so AI can read it
Structured data that tells search engines and AI assistants exactly who you are, what you invest in and where. It also stops them confusing you with another firm that has a similar name.
The regulatory bits, in the right place.
We are web designers, not compliance advisers. Your compliance team decides what applies to your firm and signs off the wording. We make sure it is on the site, accurate and easy to find.
For firms authorised by the FCA and not the PRA, the FCA Handbook sets the wording, written in full, not abbreviated: Authorised and regulated by the Financial Conduct Authority
.
Firms caught by MIFIDPRU publish an annual public disclosure, usually on their website. Not every private equity manager is caught, so check your permissions.
FCA Handbook, MIFIDPRU 8 ↗If your firm is a signatory, your stewardship reporting should be easy to find. The 2026 Code moves policy disclosures to once every four years.
Financial Reporting Council ↗Who is behind it
Built by someone who buys businesses
Client Junkie is run by Lee Smith, who has spent thirteen years buying and running businesses.
He has sat on your side of the table. He knows what an owner asks before agreeing to a first meeting, and what an adviser needs before sending you a deal. Every private equity site we build is written to answer those questions.
- 13
- years buying businesses
- 32
- transactions completed
- 5
- trading companies operated
The evidence
RossairOur case study is not a private equity firm. It is a 50 year old contractor whose website produced no enquiries. The method that changed that, built to be found and built to convert, is the same one we use for a private equity firm.
- Before
- 0Enquiries from the website
- Two months later
- 40+Direct enquiries from blue chip companies
Builds from £1,999. No guarantees.
Every price is published on our homepage. Nobody can honestly promise you a top spot on Google or a set number of enquiries. What we will do is show you what is wrong before you commit to anything, tell you what we will change, and show you the difference afterwards.
Questions
Answered before you askDo you build websites for private equity firms?
Yes. We build websites for UK private equity firms, search funds, family offices and independent sponsors. Each site is designed to be found by business owners, advisers and AI assistants, to state the firm's investment criteria plainly, and to turn the right visitors into confidential enquiries.
What should a private equity firm's website include?
Clear investment criteria (sector, deal type and size range), what happens to a business after investment, named partners with real profiles, portfolio examples, a confidential way to get in touch, and the regulatory statements that apply to the firm. Founders and advisers look for these first.
What do the best private equity websites have in common?
They state investment criteria on one page, explain what happens to a business after investment, show named partners rather than stock photos, tell portfolio stories in the owners' words, give founders and advisers separate ways in, and keep regulatory statements accurate and easy to find. BGF, LDC, Inflexion and Livingbridge are good UK examples.
Does a private equity website need FCA wording?
If your firm is authorised by the FCA and not by the PRA, the FCA Handbook (GEN 4 Annex 1) sets the statement "Authorised and regulated by the Financial Conduct Authority", written in full. Some firms also publish MIFIDPRU 8 disclosures or a Stewardship Code statement. We design these in. Your compliance team decides what applies and approves the wording.
Can a website bring a private equity firm proprietary deal flow?
It helps, but it does not replace outreach. A well built site catches owners who are already searching for a buyer or investor, and it makes your outbound work land better, because most founders look you up before they reply. We build for both.
How much does a private equity firm website cost?
Our builds start from £1,999 for a website of under 20 pages. A firm with several funds, sectors or a large portfolio may need more pages, and we tell you the price before any work starts.
Will AI assistants like ChatGPT recommend my firm?
Nobody can promise that. What we can do is build your site so AI assistants can read it, understand exactly what you invest in, and quote it accurately, which is what they need before they can name you in an answer.
Can you build an investor portal?
No. We do not build fund administration or LP reporting systems. We link cleanly to the investor portal you already use, so existing investors find it in one click and it stays separate from the public site.
Start with a report on your website.
We look at the website you have now and tell you, in plain English, what is stopping it being found and what is stopping enquiries. No call needed, and nothing to sign.
The report costs from £199. If you go ahead with a build, we take it off the price.