Financial services websites, built to be found.
We design websites for UK financial services firms, from private equity and investment managers to wealth managers and financial advisers. Every site is built from day one to be found on Google and named by AI assistants like ChatGPT, and to turn the right visitors into enquiries.
What makes a good financial services website?
A good financial services website shows a visitor quickly that the firm is regulated, that it serves people like them, what working together involves and costs, and who they would be dealing with. Then it makes the next step easy. In finance, trust comes first, so every page has to earn it.
Who we build for
Firms that run on trustPrivate equity and investment firms
Criteria founders and advisers can read in a minute, and a confidential route in.
Real exampleBGF lists its investment criteria as plain bullets, and LDC films its portfolio CEOs explaining why they chose it.Private equity website design →Venture capital funds
A clear thesis, the partners behind it, and a portfolio that shows how you back founders.
Real exampleBalderton shows each portfolio company with the round it invested at and the outcome, alongside founder spotlights.Family offices
Discreet, accurate and easy to verify. Enough to be credible, nothing you would rather keep private.
Real exampleCorient (formerly Stonehage Fleming) gives each family office service its own page, keeps the client portal separate, and warns visitors about sites impersonating it.Wealth managers and financial advisers
Plain English on what you do, who it is for and how you charge, so the right clients get in touch.
Real exampleRathbones opens with one plain line on what it does, then gives each type of client it serves a page of its own.Asset managers and hedge funds
Strategy, people and the documents professional investors expect, kept separate from anything retail.
Real exampleRuffer asks for your location and investor type before you enter, then shows fund prices, reports and its people for that audience.Specialist lenders and brokers
A page per product and borrower type, so a search for exactly what you offer lands on exactly that page.
Real exampleShawbrook splits its site into personal, business and property finance, with a page for each product.Examples checked on 9 October 2026. Client Junkie did not build these websites and has no connection with these firms.
What the best financial services websites have in common
Financial services website examplesThe financial services websites that win clients are rarely the flashiest. Look at Vanguard UK or Rathbones and you see the same six habits, and every one of them is about trust. For private equity examples, see our private equity page.
- 01
Regulated status in seconds.
The FCA statement written in full and a link to your entry on the FCA Register, where a visitor expects to find them.
Real exampleVanguard UK says on its homepage that it is overseen by the Financial Conduct Authority, and gives the full "authorised and regulated" statement further down the same page. - 02
Written for the client, not the regulator.
Plain English, the important information first, and nothing a client has to read twice.
Real exampleVanguard UK explains investing in three plain steps on its homepage and keeps a beginners' guide one click away. - 03
How you charge, explained.
Fees, or at least how fees work. People trust a firm that is open about cost before the first call.
Real exampleVanguard UK shows fees by account type with worked examples, such as an estimated £88 a year on £20,000 invested. - 04
Named people with real credentials.
Faces, backgrounds and qualifications. Clients choose a person to trust with their money, not a logo.
Real exampleRathbones lists its people by name and job title, searchable by service and office, beside client reviews that name individual advisers. - 05
A page per service and client type.
Someone searching for exactly what you offer lands on a page about exactly that, not a list of everything.
Real exampleRathbones has a page each for individuals and families, business owners, financial advisers and charities. - 06
One clear next step.
A short, secure way to get in touch on every page, with enquiries arriving tagged so the right person replies.
Real exampleRathbones offers a new client enquiry form and a direct new clients phone number, kept separate from general enquiries.
Examples checked on 9 October 2026. Client Junkie did not build these websites and has no connection with these firms.
What we build
Found, trusted, contacted- 01
Pages that match how clients search
A page for each service and each type of client, written in the words they use. Each one answers the question in its first paragraph, so Google can rank it and AI assistants can quote it.
- 02
Compliance designed in, not bolted on
Your FCA statement, Register link, complaints information and any disclosures your firm publishes are designed into the site from the start. They help a client decide instead of reading like small print.
- 03
A clear, secure route to an enquiry
Every page ends with an obvious next step. Enquiries arrive with the service and client type attached, so the right person picks them up.
- 04
Built so AI can read it
Structured data that tells search engines and AI assistants exactly who you are, what you do, who regulates you and where you work, so they describe you accurately.
Your website is a regulated communication.
We are web designers, not compliance advisers. Your compliance team decides what applies to your firm and signs off the wording. We make sure it is on the site, accurate, and written so clients can understand it.
For firms authorised by the FCA and not the PRA, the FCA Handbook sets the wording, written in full, not abbreviated: Authorised and regulated by the Financial Conduct Authority
.
COBS 4.2.1R requires a firm's communications and financial promotions to be fair, clear and not misleading. Every page of your website counts.
FCA Handbook, COBS 4.2 ↗If you serve retail customers, the Duty expects communications people can understand and act on: plain language, clear structure, the important things first.
FCA Handbook, PRIN 2A ↗Who is behind it
A business owner, like you
Client Junkie is run by Lee Smith, who has spent thirteen years buying and running businesses.
He has bought businesses, raised finance and dealt with lenders, advisers and investors from the client's side of the desk. He knows what a client checks before they trust a financial firm, and every site we build answers those questions.
- 13
- years buying businesses
- 32
- transactions completed
- 5
- trading companies operated
The evidence
RossairOur case study is not a financial services firm. It is a 50 year old contractor whose website produced no enquiries. The method that changed that, built to be found and built to convert, is the same one we use for a financial services firm.
- Before
- 0Enquiries from the website
- Two months later
- 40+Direct enquiries from blue chip companies
Builds from £1,999. No guarantees.
Every price is published on our homepage. Nobody can honestly promise you a top spot on Google or a set number of enquiries. What we will do is show you what is wrong before you commit to anything, tell you what we will change, and show you the difference afterwards.
Questions
Answered before you askDo you build websites for financial services firms?
Yes. We build websites for UK financial services firms, including private equity and investment firms, venture capital funds, family offices, wealth managers, financial advisers and specialist lenders. Each site is designed to be found on Google and AI assistants and to turn the right visitors into enquiries.
What makes a good financial services website?
It shows a visitor quickly that the firm is regulated, that it serves people like them, what working together involves and costs, and who they would be dealing with. Then it makes the next step easy. Vanguard UK and Rathbones are good UK examples.
Does a financial services website need FCA wording?
If your firm is authorised by the FCA and not by the PRA, the FCA Handbook (GEN 4 Annex 1) sets the statement "Authorised and regulated by the Financial Conduct Authority", written in full. Your website is also a communication, so COBS 4.2.1R applies: it must be fair, clear and not misleading. Your compliance team approves the final wording.
Will my website help with the Consumer Duty?
If you serve retail customers, the Consumer Duty expects communications people can understand and act on. We write in plain English, with a clear structure and the important information first. The Duty is your firm's responsibility, so you review and approve the content before launch.
How much does a financial services website cost?
Our builds start from £1,999 for a website of under 20 pages. A firm with many services or client types may need more pages, and we tell you the price before any work starts.
Can you guarantee my firm will rank first on Google?
No. Nobody can honestly promise that. We report on your current website first, tell you what we will change, and run the same report after launch so you can see the difference.
Do you build client portals or financial tools?
No. We do not build client portals, fund administration systems or calculators that handle client money or data. We link cleanly to the platforms you already use, so clients find them in one click.
Start with a report on your website.
We look at the website you have now and tell you, in plain English, what is stopping it being found and what is stopping enquiries. No call needed, and nothing to sign.
The report costs from £199. If you go ahead with a build, we take it off the price.